With classified ad revenue all but vanished and print circulars at a “tipping point,” Dean Ridings, CEO of America’s Newspaper, joins Borrell Associates for a podcast discussion about how the industry will generate enough funds to sustain its biggest competitive advantage: well-staff newsrooms.
Gordon Borrell and Corey Elliott offer their insights and take a swipe at those who think advertisers will abandon social media and “come back” to tried-and-true print and broadcast media.