Leadership skills in the newspaper industry have never been more important.
The Poynter Institute for Media Studies, long known for the valuable leadership training that it provides, will offer three sessions during the virtual PIVOT 2020 conference to help your key staff members cope with the ever-changing challenges that they face.
Scheduled for 11:45 a.m. (EDT) each day during the conference, your department heads will receive world-class training that will help them become more effective managers, serve the diverse audience that makes up your community and generate more revenue.
Sessions will include:
Editors and Revenue — Learn leadership skills needed for cross-departmental, audience-driven change that generates revenue. We'll talk about how to be a "mini publisher," responsible for the core elements of our business: news content, audience growth and engagement, and revenue generation.
Presented by Cheryl Carpenter, leadership faculty member, The Poynter Institute
Leading a Modern News Company — Be it the newsroom or the revenue and marketing team, today's news organizations stoke creativity, communicate goals and standards clearly, and encourage new and innovative approaches rooted in sound fundamentals and ethical decision-making.
Presented by Neil Brown, president, The Poynter Institute
The 3 Pillars of a Strong News Company — Hiring, retention and promotion are important for healthy news organizations. A diverse workforce will serve diverse audiences and that's essential for business and journalism success. We'll explore how to keep the hiring pipeline flowing.
Presented by Doris Truong, director of training and diversity, The Poynter Institute
This training alone — at The Poynter Institute — would cost your newspaper more than the conference fee for PIVOT 2020 ... and these are only the first three sessions announced for the October 6-8 conference. Additional sessions will be announced soon that will focus on emerging trends, advocacy, managing in a post-COVID environment, news content, more ways to generate revenue and the sharing of good ideas.