While 2020 has been a year like no other, there are steps every newspaper can be taking toward sustainability.
During the opening day of PIVOT 2020, Leonard Woolsey, president and publisher of The Daily News in Galveston, Texas, and president of Southern Newspapers, will moderator four conversations surrounding topics that need to be on your radar:
Working Remotely: Challenges & Opportunities
The world turned to working remotely in 2020 but what’s the future for a remote workforce post-COVID? This session will look into the impact of remote working, how it fits in the future workplace and how organizations can adapt to the potential of a new paradigm.
Retooling the Sales Department
How does your compensation plan stack up to others in the industry? And, is that what matters most to today’s sales staff? Get the first look at the results of Media Staffing Network’s compensation study and learn why sellers are leaving the industry and what you can do to attract a higher quality of candidate. This session will cover what recruitment marketing, culture and compensation will look like for the next generation of sales executives and managers.
Growing Subscription Revenue and Evolving Frequency Models
Newspapers saw reader engagement spike during COVID, but how can that turn into subscriber revenue growth for the future? This session will look at the latest strategies and best practices for print and digital subscriber revenue models and how to turn increases in engagement to sustainable subscription growth. Additionally, the session will explore the impact of frequency changes and their real impact on subscriber revenue.
Market Expansions
While many newspapers have announced reduced print frequency or other cutbacks, expansions are being implemented in cities like Greenville and Myrtle Beach, South Carolina, and Denver, Colorado. What’s making these market expansions possible and what’s the future for these operations?
Download the full conference agenda (in your time zone): Eastern time, Central time, Mountain time, Pacific time
PIVOT 2020 is a three-day virtual conference set for Oct. 6-8. Attendee registrations for members are priced at just $99; non-member rates are $199. Discounts also are available for multiple attendees from a given newspaper or from multiple papers across newspaper groups.
