With over three decades of sales and marketing experience, Peter Lamb has worked with some of the world’s largest media companies and helped orchestrate many of their most impressive successes. As a strategy consultant, he transforms media companies to make them more efficient, more competitive and more profitable. He achieves this by blending the sales skills he learned at IBM, with the sophisticated analytical techniques acquired while doing his MBA at the Harvard Business School.
His gameplan: placing an unprecedented focus on NEW-NEW revenue, an approach that targets customers who have never used the client’s products and services.
