Reading frequency outweighs page views and intensity: Medill analysis

Business weekly data show value of regular readers

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How should a weekly business magazine determine the long-term value of its subscribers: by how many stories they read or the number of times they visit the website? Contrary to the usual preoccupation with page views, it turns out that frequent readers are more valuable than those who only stop by occasionally and read a lot, according to a recent analysis of reader data from the Medill School of Journalism, Media, Integrated Marketing Communications.

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