A lot of ink (digital and otherwise) has been spent examining the economic havoc of COVID-19, but the impacts are being felt everywhere. Students nationwide may miss out on the chance to participate in commencement ceremonies recognizing their hard work and dedication.
TownNews is offering a Virtual Graduation 2020 package to newspapers to help them celebrate the accomplishments of local graduates — while generating new advertising revenue.
The Virtual Graduation 2020 includes everything needed to roll out a graduation page that community members will come back to for years to come:
- A custom header presentation with sticky navigation and configurable hero image, links, and titles.
- Embeddable live-streamed Zoom commencement, or other commencement focus video (livestreaming may require additional software and setup).
- Virtual graduation centerpiece with focus boxes for commencement, valedictorian and salutation speeches.
- Integrated breakthrough sponsorships for programmatic ads or targeted local sponsors.
- Trending graduation-related news from around your community.
- Specialized search results dedicated to announcements with targeted ads.
- Graduate profile pages with social media sharing options.
- Graduate profile videos and additional photo galleries.
- Sponsored advertisements for the entire section or individual graduates.
- "Submit a graduate profile" form to collect grad information from your community.
The Virtual Graduations 2020 special section can include one setup for all of the graduations in your area, or separate pages for each high school and/or college.*
Head-of-the-class revenue opportunities
Here are a few ideas for generating easy revenue with a Virtual Graduation special section:
- Offer a Graduation 2020 sponsorship with branding throughout site and/or reveal ads.
- Run programmatic billboards and mobile ads throughout site.
- Offer "Congratulations" banner ads or directory listings from featured businesses who want to support the schools.
- Create a companion print tab special section, or highlight graduate profiles in your featured broadcast segment or on-air promo.
- Sell "featured" graduate profiles (similar to announcement ads or congratulatory ads from families).
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