Gannett to sell ads on Snapchat to local businesses in digital marketing collaboration

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USA Today reports that Gannett has reached a deal with the owner of Snapchat to sell advertisements on the social messaging app.

Gannett’s LOCALiQ division, which provides digital marketing services, will offer Snap ads to its more than 100,000 small business clients.

Snapchat averages 265 million users daily, and the average user opens the app 30 times per day. More than 90% of 13- to 24-year-olds and more than 75% of 13- to 34-year-olds use Snapchat, which enables a form of enhanced messaging, video chat and media consumption.

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Gannett, Snapchat