Frequence recently announced the launch of a suite of publisher-specific tools that automate digital owned and operated (O&O) ad sales through its multichannel sales, fulfillment and reporting platform.
The enhanced audience targeting features, which automate real-time availability checks, delivery and reporting of first-party inventory, have been adopted by AIM Media, which has enabled Frequence’s technology for all local sellers across markets in Ohio, Indiana and Texas.
These new tools will benefit publishers immensely. “Media companies have long sought to automate O&O fulfillment, making it easier to drive sales of first-party inventory at the local level. In the past, much of this has required manual support from operations teams,” said Oliver Jacob, president of Frequence. “Our new tools enable media companies to eliminate manual steps, making it easier for sales teams to propose, execute and report digital O&O campaigns at scale from one platform.”
The new features are compatible with SmartProposal, Frequence’s AI-powered media proposal and automation platform. Built on Frequence’s end-to-end workflow, creative and campaign management platform, these innovative publisher-specific features enable seamless delivery optimization across a publisher’s first-party and audience extension inventory.
“AIM Media is embarking on an exciting next phase of our digital transformation as we connect our most powerful asset — local content and first-party data — to the broader digital ecosystem in a manner that benefits our advertisers,” said Gilbert Ramirez, director of digital fulfillment operations at AIM Media. “Frequence has enabled us to automate previously cumbersome fulfillment processes, resulting in a sharp increase in sales and dramatic reduction in time spent executing orders.”
Frequence is the only end-to-end platform for media companies to grow and automate their advertising sales and operations while integrating owned and operated media. Through its full-stack proposal, workflow and campaign-management software, Frequence drives revenue with best-in-class tools to sell, optimize and report omnichannel advertising campaigns.
For more information, visit www.frequence.com.
