Five members of the INN Network are the first nonprofit news organizations to participate in the Subscriber Engagement Index, a project of Northwestern University’s Medill Spiegel Research Center and Mather Economics that uses data science to study how news audiences build long-term relationships with news organizations.
Understanding how news consumers build and maintain habits enables news publishers to make better business and technology decisions. The Subscriber Engagement Index goes beyond showing news organizations what works to offer unique benchmarks about how relationships are forming with their reporting compared to their peers.
The first nonprofit news organizations to participate will be Block Club Chicago, the Salt Lake Tribune, Civil Eats, 100 Days in Appalachia and the Red Hook Daily Catch.
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