Want to reach skeptics? Researchers suggest leaving the term ‘climate change’ out of some news coverage


If newsrooms want climate science skeptics to read and share news about climate change, researcher Renita Coleman recommends they do this: Leave the terms “climate change” and “global warming” out of their coverage.

“Research seems to indicate those are trigger words for skeptics,” says Coleman, a journalism professor at the University of Texas at Austin. “This is what we found would trigger them to stop reading and instantly become hostile, [believing] ‘Oh, that story is biased or that media organization is biased.’”

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