As we hit the mid-point of 2024, the digital advertising landscape is rapidly transforming, with substantial growth projected in various sectors. The first half of the year has brought significant changes in how brands engage with consumers, highlighting trends like the rise of campaign personalization via native ads and the growing use of AI in campaign analytics for improved efficiency. Digital advertising is currently experiencing a critical phase of innovation and change. Use our key findings to inform and guide your digital advertising strategy for the remainder of this year and into 2025.
About this report:
The report offers valuable insights into the allocation and impact of paid media budgets for leading brands in the first half of 2024. Data has been drawn directly from the Choozle platform, compiling advertising campaign data spanning from Jan. 1, 2024, to June 30, 2024.
