Many publishers face a common challenge: a significant number of one-and-done visitors who leave their site after reading just one article. To drive growth and profitability, it’s essential for publishers to increase the average number of page views per session. By encouraging readers to explore additional content during their session, publishers can establish a stronger relationship with their audience and foster brand loyalty.
Delivering personalized content recommendations based on first-party data holds the key to helping publishers turn casual visitors into devoted readers.
Check out BlueConic’s latest guide to learn: