Black U.S. podcast listeners choose distinct topics, have different reasons for listening than other groups

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About half of Americans (49%) say they have listened to a podcast in the past year, according to a new Pew Research Center survey. This share is roughly consistent across racial and ethnic groups, but Black podcast listeners tend to turn to podcasts about certain topics more frequently and listen to them for different reasons than listeners of other racial and ethnic backgrounds.

The survey, conducted Dec. 5-11, 2022, asked podcast listeners whether they regularly listen to podcasts about 12 topics, ranging from comedy to true crime. At least half of Black podcast listeners regularly listen to podcasts about four of those topics: entertainment and pop culture (65%); self-help and relationships (57%); comedy (57%); and money and finance (51%).

Read more from the Pew Research Center