Key financial benchmarks in the COVID-19 era

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In the wake of COVID-19 and soft advertising sales, community newspapers are finding ways to make money while serving readers and advertisers, says a new study conducted  by Dolph Tillotson, newspaper operations consultant and chairman of Southern Newspapers, Inc.

In the report distributed by Cribb, Greene & Cope, Tillotson says: "The challenge is more difficult today than before COVID-19, requiring more focus on sales, collections and customer service."

The study of 20 key financial benchmarks highlights leading community newspaper companies representing more than 150 newspapers located mainly in the southeastern United States.

Among the benchmarks examined were key salary/compensation ratios, efficiency ratios, revenue ratios, departmental cost ratios and other financial ratios.

Read the study results and more from "The [News] Year," published by Cribb, Greene & Cope.

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