With so many competing voices and channels vying for attention, publishers are facing new challenges in their efforts to create compelling content and engage audiences. One solution that has gained popularity in recent years is the consolidation of editorial assets into a single system. With the right technology in place, publishers can streamline their workflows, reduce redundancies and improve collaboration across different teams.
At the forefront of this trend is Atex Desk, a web-based solution for managing the production of digital and print publications. Desk enables the entire content production lifecycle, from the receipt of external data to the final publication on the web and in print. With customizable workflows, powerful tools such as Tag Manager and Picture Editor, and features like Front Page Planner and Live Preview, Desk makes the entire editorial process more efficient and integrated.
By centralizing all editorial assets in one place, Desk eliminates the need for multiple systems and tools, reducing the risk of errors and streamlining the entire internal value chain of publishers. This not only speeds up production times but also improves collaboration across different newsrooms and teams, making it easier to share content and create editorial synergies.
In addition to its powerful suite of features, Atex Desk also has easy integration capabilities. This makes it possible for publishers to feed content to their real-time mobile app directly from Desk. Newsletters can also be managed and prepared using Desk, then delivered with a mass mailing application. This streamlined process saves time and ensures consistency across channels.
Desk also has budgeting tools to plan content production for all channels and distribute tasks to all the team members, including reporters, journalists, video editors, photographers and others. These budgeting tools help editorial teams budget and plan resources more effectively, ensuring that deadlines are met and that the right resources are allocated to each project.
Recent case studies have shown that publishers who adopt this approach can achieve significant benefits. Publishers have reported reduced production times, increased web traffic and lower costs after implementing Atex Desk.
With its powerful suite of features and customizable workflows, Atex Desk is the ideal solution for publishers looking to streamline their editorial processes and maximize their efficiency. Whether you're a small independent publisher or a large multinational corporation, Desk can help you take your content production to the next level.
About Atex:
Atex is a leading provider of software solutions for media companies worldwide. With a focus on digital and print publishing, Atex offers a range of products and services designed to help publishers streamline their workflows, increase efficiency and drive revenue growth. Founded in 1973, Atex has a long history of innovation and customer success, and today serves more than 1,000 customers in over 50 countries.
Chris Freeman, account executive, can be reached at cfreeman@atex.com.
