An increasing number of companies are turning to online community panel survey research to stay current with their customers and identify evolving consumer trends. This is especially the case in these uncertain times. Learn about the benefits of online panel research. more

Newspapers routinely do not get credit for the effective digital and print solutions they deliver local advertisers.  A new, ambitious research project conducted by Borrell Associates will seek to measure where advertisers are spending, what media they are spending with and how they feel about local newspapers and their solutions. more

Successful businesses understand the needs, wants and buying
 behaviors of their customers. If you are already doing market and media research that defines and gives you a better understanding of your customers, you’re one step ahead.  But even if you are currently using research, and still need a better way to understand your customers, here are five very affordable ways to achieve that goal. more

A new online survey is asking local journalists in the United States to share their story and experiences, as part of a project examining the health of local newspapers. If you work in a newspaper with a print circulation of 50,000 or less, please take a few minutes to share your experiences. more

Although Americans have high aspirations for the news media, a new Gallup/Knight study shows that the gap is growing between what Americans expect from the news and what they think they are getting. more

Those who rely on social media for news are less likely to get the facts right about the new coronavirus and politics and more likely to hear some unproven claims, a new study from the Pew Research Center shows. more

Early findings from a research study conducted by the Tennessee Press Service and Coda Ventures shows that more than 8 out of 10 adults in Tennessee are depending on newspapers to provide accurate and trustworthy information in this time of COVID-19. more

Pulse is launching a new survey to help determine the impact of COVID-19 on local shopping intentions. more

While the COVID-19 pandemic has been a major national news story, recent studies by the Pew Research Center shows that it also is an important local news story, with many Americans depending on their local media outlets for information about the outbreak. more

Newly honored research from the University of Florida has shown that adding algorithmic reporting and human bylines to news stories are perceived as less biased. The research examines the emergent premise that if a machine, and not a human, generates a news story, the story is seen as objective and “free from bias.” more

Relatively few Americans have a lot of confidence in their own ability to check the accuracy of the news and information they come across related to the coronavirus, according to a new study by the Pew Research Center. more

Americans support directing federal money to local news organizations as part of coronavirus relief efforts, according to the results of an April 14-20 Gallup/Knight Foundation survey focused on the coronavirus situation, part of Knight Foundation’s Trust, Media and Democracy initiative. Sixty-five percent are in favor of including money to help local news organizations in coronavirus relief aid, while 34% are opposed. Eighty-seven percent of Democrats, 60% of independents and 43% of Republicans favor federal assistance to local news organizations. more

Newsroom employment in the United States dropped by 23% between 2008 and 2019, according to one of 10 charts released today by the Pew Research Center on the state of newsroom employment in the United States. The information was based on data from the Bureau of Labor Statistics, the Census Bureau and other sources. more

In less than three weeks, Pulse Research undertook a COVID-19 shopping survey with more than 23,000 samples. This data can help your newspaper be the trusted adviser and supporter that your local businesses need, providing clarity and insights. more

More than 20,000 responses have been received so far to the Pulse Research COVID-19 Impact Shopping Survey, and additional participation is being sought. This nationwide research effort captures the household shopping plans over the next three months. With this timely and unique intelligence, newspaper sales executives can act as true consultants to help local businesses, plus differentiate themselves as the only source of these customer-centric findings. more

Americans who get political and election news from two platforms — network television and print publications — are the most likely to say the news media are doing an excellent or good job responding to the coronavirus outbreak. more

Early results from the COVID-19 Impact Study conducted by Pulse Research shows very different demand from the survey fielded two months ago. “The important point," says John Marling, president of Pulse Research, "is that while shopping intent is very different, merchants and service providers still need to communicate, so media partners can be of real service by using these data! Knowing who to call on, yet also who not to call on is crucial in these stressful times.” more

Beginning Tuesday, March 24, Portland-based Pulse Research will launch a Covid-19 Impact survey. Having current data about the shopping intentions of local households is exactly what local merchants seek.  This can be a significant differentiator for newspapers now and long after these times have passed. more

American's largely agree on the value of media's watchdog role, but a substantial partisan gap exists as to how well journalists are performing that role, according to a new analysis of data from Pew Research Center’s Election News Pathways project. more

A new Knight Foundation/Gallup study identifies challenges and opportunities for restoring financial health to local news organizations across the country. One actionable policy recommendation that can be implemented immediately is raising awareness about the financial health of the local news industry. more