Homework during stay-at-home: Invest in marketing systems and strategies. Peter Lamb: “You cannot educate others if you are not educated yourself.” Think about it: Your Mom & Pop businesses don’t know how to rebrand or restage themselves. When you can go to your customers and say I’ve learned something, you’ll be listened to and respected. more

As a strategy consultant, Peter Lamb transforms media companies to make them more efficient, more competitive and more profitable. more

A two-part interactive sales transformation workshop at the Mega-Conference will dive into the key drivers it takes to achieve a transformed sales model and focus on specific steps sales managers can take to motivate, evaluate and retain their best salespeople. And, there's a special "bring the team" discount with a half-price offer to make it easy for publishers to bring their sales managers with them. In addition, a reduced rate of $445 is available to attendees from news media organizations that are privately owned with five or fewer employees. more