Keyword: Lineup
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How publishers can leverage Clubhouse, TikTok and other emergent social media

Whether considered a possible threat to national security or the elitist cousin to the billion-dollar podcast industry, newer social media sites like TikTok and Clubhouse continue creating a buzz. Many publishers remain uncertain if the value of these platforms matches the work required to develop content or cultivate digital strategies to integrate them into established social media practices. Here are four ways publishers can leverage emergent social media to their advantage. more

McClatchy adopts Adpoint for ad sales operations across 30 U.S. markets

McClatchy has selected Lineup System’s multichannel advertising sales solution, Adpoint, to replace multiple existing solutions. This change will enable McClatchy to increase business agility by using one platform to manage every aspect of multichannel advertising sales and finance processes for all their publications. more

Will Super Bowl advertising ever be the same?

An economic landscape that makes it difficult for advertisers to know how their messages will be perceived by the American public is triggering "more intense, complex questions for ad creators than in years past, such as whether or not audiences struggling financially would appreciate brands spending $5.5 million dollars on a few seconds of T.V. airtime," Lineup Systems notes in a new industry analysis article: "Will Super Bowl Advertising Ever be the Same?" more

Media organizations need to watch these 5 industries that dominated advertising in 2020

While tourism brands spent much of 2020 sharing messages like “now is not the time to travel” and “we’ll see you once it’s safe,” other industries began thriving during the pandemic. The industries Lineup Systems explores in this article are likely here to stay, because our personal and professional lives have been permanently altered by the public health crisis. This means media organizations must learn how to create offerings that appeal to these brands to drive digital advertising revenue over the long term. more

A quick guide to securing your remote workforce through 2021

In partnership with Senseon, Lineup Systems has compiled a guide that can be downloaded, offering an overview of new and ongoing cyber security threats, as well as security tips for your employees. more

Las Vegas Review-Journal chooses Adpoint to replace legacy system

The Las Vegas Review-Journal's key goals in choosing a new advertising sales solution included reducing total cost of ownership, improving workflow efficiency and integrating multiple systems for ease of use. more

How to Compete with Big Tech: 4 Strategies to Win More Sales

Google, Facebook and Amazon: Compete or collaborate? In a word, both. With many newspapers offering digital advertising agencies, they must partner with Big Tech since they use their platforms. But they also compete, largely from the news side, as they want to drive traffic back from search or social media platforms to their own sites. Newspapers are also competing for advertising revenue. more

25 fun ideas for your next ‘virtual coffee break’

In an effort to keep up team spirits, encourage brainstorming and relieve stress, Lineup has implemented local, regional and global team “virtual coffee breaks,” and the results have been pretty incredible. These 15- to 30-minute video calls are just for fun, but we’ve noticed benefits to our business that will last beyond these current events, so we’ll continue this practice even once we’re all back in our offices.  Chances are, your team has implemented something similar (and if you haven’t, you should!), and we hope yours are as fun and productive as our breaks are. We wanted to share some of the things we have discussed on our calls — that AREN’T Covid-19 — and some fun ideas we’ll be trying soon. We hope this list inspires and encourages you!  more

The Seattle Times to consolidate advertising systems to drive sales

After being introduced to Adpoint at the Mega-Conference, The Seattle Times has chosen Adpoint (from Lineup Systems) as its new order management system across print, digital and agency services product lines. more

Bonus Sessions at the Mega-Conference begin at 10 a.m. Monday

Take full advantage of everything the Mega-Conference has to offer by joining us for the Monday morning Bonus Sessions, prior to the kick-off of the General Session on Feb. 17. Side-by-side tracks will offer two choices at 10 a.m., followed by two more options at 10:45.  Each session will run 30 minutes, with a 15-minute break between sessions. more
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