Keyword: Borrell Associates
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Our presenter

Gordon Borrell, CEO of Borrell Associates, is a sought-after speaker for conferences and company meetings and is the local media industry’s leading analyst. more

America’s Newspapers and Borrell Associates launch newspaper advertiser research project

Newspapers routinely do not get credit for the effective digital and print solutions they deliver local advertisers.  A new, ambitious research project conducted by Borrell Associates will seek to measure where advertisers are spending, what media they are spending with and how they feel about local newspapers and their solutions. more

Borrell research shows local businesses are poised to spend a lot more when pandemic eases

The first quarter is shaping up to be tough for a lot of newspapers, but Gordon Borrell from Borrell Associates sees a lot of hope ahead. In this webinar, he'll address new research that indicates local businesses are poised to spend a lot more when the pandemic eases. more

With circulars at a tipping point, how will newspapers support local journalism?

America's Newspapers' Dean Ridings joined Borrell Associates this week for a podcast discussion about how the industry will generate enough funds to sustain its biggest competitive advantage: well-staff newsrooms. Listen to the podcast. more

Why promotions are critical right now

As the economy wrestles with the effects of COVID-19, advertisers pull their spending and local media companies struggle to know where to focus their marketing efforts. But the response shouldn’t be to pull spending; it should be to divert it. Money is on the move. more

Your advertisers need urgent help during the coronavirus crisis; here's what you can do

Local businesses have specific marketing needs in times of crisis. History shows that some excel when they employ the right marketing tactics during a downturn. Join us for this webinar to learn how your newspaper can help local advertisers as they struggle with declining sales and customer distractions. more

Crisis: Marketing: What Local Advertisers Need Right Now ... and How to Help Them

March 24: Local businesses have specific marketing needs in times of crisis. History shows that some excel when they employ the right marketing tactics during a downturn. Join us for this webinar to learn how your newspaper can help local advertisers as they struggle with declining sales and customer distractions. more

What Local Advertisers Need Right Now ... and How to Help Them

Special thanks to Borrell Associates and Second Street for sharing their expertise with members of America's Newspapers! View takeaways more
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