Keyword: research
16 results total, viewing 1 - 16

America’s Newspapers and Borrell Associates launch newspaper advertiser research project

Newspapers routinely do not get credit for the effective digital and print solutions they deliver local advertisers.  A new, ambitious research project conducted by Borrell Associates will seek to measure where advertisers are spending, what media they are spending with and how they feel about local newspapers and their solutions. more

New Gallup/Knight study says Americans are losing faith in an objective media

Although Americans have high aspirations for the news media, a new Gallup/Knight study shows that the gap is growing between what Americans expect from the news and what they think they are getting. more

Americans who mainly get their news on social media are less engaged, less knowledgeable

Those who rely on social media for news are less likely to get the facts right about the new coronavirus and politics and more likely to hear some unproven claims, a new study from the Pew Research Center shows. more

New survey to examine impact of COVID-19 on consumers' shopping plans

Pulse is launching a new survey to help determine the impact of COVID-19 on local shopping intentions. more

Research: Combination of human, automated news is perceived as more trustworthy

Newly honored research from the University of Florida has shown that adding algorithmic reporting and human bylines to news stories are perceived as less biased. The research examines the emergent premise that if a machine, and not a human, generates a news story, the story is seen as objective and “free from bias.” more

Around three-in-ten Americans are very confident they could fact-check news about COVID-19

Relatively few Americans have a lot of confidence in their own ability to check the accuracy of the news and information they come across related to the coronavirus, according to a new study by the Pew Research Center. more

Survey shows Americans support COVID-19 relief for local news

Americans support directing federal money to local news organizations as part of coronavirus relief efforts, according to the results of an April 14-20 Gallup/Knight Foundation survey focused on the coronavirus situation, part of Knight Foundation’s Trust, Media and Democracy initiative. Sixty-five percent are in favor of including money to help local news organizations in coronavirus relief aid, while 34% are opposed. Eighty-seven percent of Democrats, 60% of independents and 43% of Republicans favor federal assistance to local news organizations. more

10 charts about America’s newsrooms

Newsroom employment in the United States dropped by 23% between 2008 and 2019, according to one of 10 charts released today by the Pew Research Center on the state of newsroom employment in the United States. The information was based on data from the Bureau of Labor Statistics, the Census Bureau and other sources. more

You Can Get Back Some of Your Lost Revenue — Learn How

In less than three weeks, Pulse Research undertook a COVID-19 shopping survey with more than 23,000 samples. This data can help your newspaper be the trusted adviser and supporter that your local businesses need, providing clarity and insights. more

COVID-19 Impact Shopping Study: 20,000 responses from across the country in three weeks

More than 20,000 responses have been received so far to the Pulse Research COVID-19 Impact Shopping Survey, and additional participation is being sought. This nationwide research effort captures the household shopping plans over the next three months. With this timely and unique intelligence, newspaper sales executives can act as true consultants to help local businesses, plus differentiate themselves as the only source of these customer-centric findings. more

As newsrooms face coronavirus-related cuts, 54% of Americans rate media’s response to the outbreak positively

Americans who get political and election news from two platforms — network television and print publications — are the most likely to say the news media are doing an excellent or good job responding to the coronavirus outbreak. more

Updated Covid-19 Impact Study: There IS demand, yet for very different categories

Early results from the COVID-19 Impact Study conducted by Pulse Research shows very different demand from the survey fielded two months ago. “The important point," says John Marling, president of Pulse Research, "is that while shopping intent is very different, merchants and service providers still need to communicate, so media partners can be of real service by using these data! Knowing who to call on, yet also who not to call on is crucial in these stressful times.” more

COVID-19 Impact Survey to provide data about shopping intentions of local households

Beginning Tuesday, March 24, Portland-based Pulse Research will launch a Covid-19 Impact survey. Having current data about the shopping intentions of local households is exactly what local merchants seek.  This can be a significant differentiator for newspapers now and long after these times have passed. more

New study: Americans’ perceptions of the value and financial future of local news

A new Knight Foundation/Gallup study identifies challenges and opportunities for restoring financial health to local news organizations across the country. One actionable policy recommendation that can be implemented immediately is raising awareness about the financial health of the local news industry. more

Report examines impact of news deserts

A new report from Pew Research Center delves into the news desert crises and its impact on rural America. more

Over half of Americans get their news from social media

Now the majority of American adults say they "often" or "sometimes" get their news from social media. A new Pew Research Center report has the statistics. more
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