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Despite the natural alliance between public servants and local news outlets, too many candidates let consultants convince them print is dead and what they really need is another shouty TV commercial or a glossy mailer comparing their opponent to Hitler. There's nothing wrong with diversification, of course, but overlooking newspapers' print editions and websites is a tactical mistake.
By Corey Friedman |
9/22/20 10:42 AM
Takeaways prepared by Mark Fitzgerald of America's Newspapers |
4/14/20 04:32 PM