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Google, Facebook and Amazon: Compete or collaborate? In a word, both. With many newspapers offering digital advertising agencies, they must partner with Big Tech since they use their platforms. But they also compete, largely from the news side, as they want to drive traffic back from search or social media platforms to their own sites. Newspapers are also competing for advertising revenue.
Takeaways prepared by Mark Fitzgerald of America's Newspapers |
5/7/20 09:44 AM