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In less than three weeks, Pulse Research undertook a COVID-19 shopping survey with more than 23,000 samples. This data can help your newspaper be the trusted adviser and supporter that your local businesses need, providing clarity and insights.
Takeaways prepared by Mark Fitzgerald of America's Newspapers |
4/23/20 05:22 PM
Early results from the COVID-19 Impact Study conducted by Pulse Research shows very different demand from the survey fielded two months ago. “The important point," says John Marling, president of Pulse Research, "is that while shopping intent is very different, merchants and service providers still need to communicate, so media partners can be of real service by using these data! Knowing who to call on, yet also who not to call on is crucial in these stressful times.”
3/30/20 05:11 PM