Revenue is always important.
But in today's environment, newspapers need creative solutions that engage customers and deliver results for advertisers.
America's Newspapers Revenue Academy is an intensive two-day session designed to provide sales leaders with actionable strategies and effective solutions to implement with their teams. Each session is led by an industry expert who addresses the core issues and how to take them from idea to execution.
This isn't about theory; it's about real-world results.
The program is designed for ad directors, as well as revenue and digital managers and sellers.
Registration fees: $99 (Members) and $150 (Non-Members)
Discounts are available for multiple attendees from the same newspaper or newspaper group.
11 a.m.-Noon EST | 10-11 a.m. CST | 9-10 a.m. MST | 8 -9 a.m. PST
With Ryan Dohrn, president and founder, Brain Swell Media
Global media sales adviser Ryan Dohrn shares 21 practical revenue ideas that any newspaper can launch right away. Each idea is proven to work in any market of any size. And, you will not need to add staff or spend a bundle to launch the idea. From specialized eNewsletters to marketing impact reporting to expertorial to ask the experts videos, come prepared to make some money!
A 15-minute break follows this session.
12:15-1:15 p.m. EST | 11:15 a.m.-12:15 p.m. CST | 10:15-11:15 a.m. MST | 9:15-10:15 a.m. PST
With Mike Martoccia, vice president of digital sales and marketing, Adams Publishing Group
From mid-size markets to smaller communities, learn best practices on white-labeling an internal digital marketing agency, expanding revenue and customer bases, and which categories are "on fire" as we enter 2021. Presenter Mike Martoccia will review how APG's community-based markets have raised the bar when it comes to full-service solutions.
A 45-minute break follows this session.
2-3 p.m. EST | 1-2 p.m. CST | Noon-1 p.m. MST | 11 a.m.-Noon PST
With Mike Blinder, publisher, Editor & Publisher
Mike Blinder, chief evangelist officer of Editor & Publisher and media sales veteran, leads a spirited session on tools local sales organizations can use to enhance their position with advertisers and grow sales. He will highlight strategies used to turn E&P around from a tired, print-centric publication to a true multi-media sales and marketing machine. And, these same strategies can be implemented to boost any newspaper sales team including:
A 30-minute break follows this session.
3:30-4:45 p.m. EST | 2:30-3:45 p.m. CST | 1:30-2:45 p.m. MST | 12:30-1:45 p.m. PST
With Sean Haley, director of advertising strategy and creative, Minneapolis Star Tribune, and Chris Van Duyne, president, King + Columbus (the full-service marketing and advertising agency owned by Evening Post Industries)
Branded Content is one of the hottest areas for newspapers to generate new revenue. This two-part session will give you the roadmap of how to get your program up and going and grow revenue and audience. Part 2 takes place tomorrow from 2-3 p.m. EST | 1-2 p.m. CST | Noon-1 p.m. MST | 11 a.m.-Noon PST.
Conference adjourns for the day following this session.
11 a.m.-Noon EST | 10-11 a.m. CST | 9-10 a.m. MST | 8-9 a.m. PST
With Jim Brown, president, Borrell Associates, Inc.
Jim Brown from Borrell Associates will help you channel advertisers and focus in on competitive media to win over new customers AND grab a larger share of marketing budgets. This fast-paced presentation is chock-full of data and sound sales advice to help you open the door to new customers and focus on the things they are buying the most.
A 15-minute break follows this session.
12:15-1:15 p.m. EST | 11:15 a.m.-12:15 p.m. CST | 10:15-11:15 a.m. MST | 9:15-10:15 a.m. PST
With Julie Foley and Liz Crider Huff, directors of affiliate success, Second Street
Newspapers can drive HUGE revenue with promotions. Join us to learn how to craft a revenue plan to bring in new dollars throughout 2021! Find out how to develop powerful recurring revenue campaigns, take your Best Of to the next level, and ensure success with every potential advertiser in your market.
A 45-minute break follows this session.
2-3 p.m. EST | 1-2 p.m. CST | Noon-1 p.m. MST | 11 a.m.-Noon PST
With Rachel Watkins, senior marketing manager, Belo + Company, and Jennifer Chininis, vice president, inbound marketing, Belo + Company
Branded Content is one of the hottest areas for newspapers to generate new revenue. In Part 2 of this session, our presenters will give you the roadmap of how to get your program up and going and grow revenue and audience.
A 30-minute break follows this session.
3:30-5 p.m. EST | 2:30-4 p.m. CST | 1:30-3 p.m. MST | 12:30-2 p.m. PST
Moderated by Mike Martoccia, vice president of digital sales and marketing, Adams Publishing Group, and Jim Stevenson, owner and publisher, The Spinal Column Media Group
This 90-minute exchange will be an open forum for you to give ideas and get ideas. Focus? REVENUE, anyway, anyhow.
The conference adjourns following this session.
