Public notices have an historically important role of informing the public. They’ve also become the most important single source of classified revenue for many newspapers. But there’s no category of revenue that faces greater threats as newspapers fight literally dozens of legislative measures across the country every year to take notices out of print.
There are specific, helpful things you can do to protect and even grow this revenue. It starts with treating your notice advertisers like the important customers they are. You can arm yourself with the “talking points” you need to have at your disposal when the topic comes up with advertisers, legislators and the general public.
Our presenters will show you specifically how to do that and more. They are two leading experts who have successfully fought for years to help newspapers keep notices in print where they belong: Richard Karpel of the Public Notice Resource Center and Dennis Hetzel, a former editor, publisher and executive director of the Ohio News Media Association.
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Dennis Hetzel has been an award-winning reporter, editor and publisher at newspapers in multiple states for Lee Enterprises, Gannett and other media companies. He also taught journalism at Penn State and Temple University and retired in 2019 as executive director of the Ohio News Media Association where he gained a national reputation for his work on open government issues.
Richard Karpel is the owner of Karpel Public Affairs, an association management company based in Carson City, Nevada, that represents nonprofit organizations in the newspaper industry. He is also executive director of the Public Notice Resource Center and the Nevada Press Association, and was formerly executive director of the American Society of News Editors and the Association of Alternative Newsweeklies.