America's Newspapers is making this webinar available to its members, as well as state press association members, at no cost.
In a downturn, we historically have seen advertisers shift their dollars into promotions. Now is the time to start having these conversations with advertisers.
Julie Foley and Liz Crider Huff, directors of affiliate success with Second Street, say newspapers are seeing these conversations go much better when they go in with a mindset of helping their advertisers solve problems. Once you understand their problems, you can create a solution to drive measurable results and ROI for their business.
Promotions are the perfect answer for advertisers. They’re ideal for driving new leads and customers, increasing site traffic and growing email databases. Even the Small Business Administration recommends promotions as a way to incentivize potential customers in response to COVID-19.
In this webinar, Julie Foley and Liz Crider Huff will take a look at 34 advertisers primed for promotions. They’ll lay out ideas for advertisers you need to be talking with right now — whether their business is thriving in this new economic situation or they’re in desperate need of leads.
For registration questions, please contact:
Patty Slusher, director of programming, at 847-282-9850, ext. 102 or pslusher@newspapers.org
