Free webinar: Friday, October 18 (3 p.m. EDT, 2 p.m. CDT)

The Community's Perception(s) – State of U.S. Print Weekly Newspapering in the 21st Century

The webinar recording can be viewed anytime if this date does not work for you!

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Our presenter, Christina Smith, plans to engage with the audience on two major discussion points concerning community newspapers. First, she will briefly discuss one of her current research projects that explores why small-town, geographically-bounded U.S. weekly newspapers continue to be viable in the digital era, despite the struggles larger U.S. newspapers continue to undergo.

Based on a recent exploratory study, Smith argues that U.S. print weekly newspapers continue to be perceived by their audiences as the most relied upon news sources for the communities in which they serve. Community members believe that local newspapers, journalists and owners serve as community builders, produce relevant, truthful, local information, and are highly motivated by community needs in order to do their jobs – all of which have long been the foundational rules guiding community journalism.

Following the brief research presentation, Smith will share with viewers a useful survey tool she produced for research purposes that she believes newspaper publishers can use in their own communities to better understand the expectations of their audiences.

If you can't participate on Oct. 18, no problem! Register anyway and view a recording of the webinar at your convenience.

Please email Paulette Sheffield at paulette@snpa.org if you do not have the America's Newspapers member code for our webinars. See below for details about registering free.

Our Presenter:

Christina Smith is an assistant professor of communication at Georgia College and State University, Milledgeville, Ga., where she teaches journalism. Before getting her Ph.D. in mass communications in 2015 at the University of Iowa, she worked in the newspaper industry as a daily and weekly news reporter for more than 13 years.

As a scholar, Smith's research interests include the roles of journalism in small, rural towns in the U.S., specifically as they relate to print weekly newspapers with circulations of less than 5,000.

Registration instructions for members:

Members of America's Newspapers can register for webinars at no cost. The registration fee is $35 for other newspapers ($45 after Oct. 15). Registrations will be accepted up until the day of the webinar.

  • Email paulette@snpa.org for the COUPON CODE to register free (if you don't already have the SNPA code)
  • Click here to begin the registration process
  • Click on REGISTER NOW
  • Fill in the required fields and select the number of registrations in the drop down "SPACES"
  • Ignore the $35 price
  • In the COUPON CODE field, enter the code that Paulette Sheffield gave you.
  • Hit SUBMIT

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