It’s game on.
Small and medium local businesses are truly the backbone of our communities. For hundreds of years, local newspapers have had a partnership with the local business community of which we are part.
Florida businesses like the rest of the country have come to a screeching halt and are feeling the loss of their customer base every day. Our Florida Press Association members and their sales teams are working closely with businesses to help them with ideas to change their messaging during difficult times, or to simply remind citizens of their long-standing relevance to the communities they serve, day in and day out. It’s not just about promoting products and services that residents have come to expect from local businesses, it’s more about the contributions that these businesses bring to their communities as they have woven themselves into the fabric of the local economy.
During this unexpected crisis, our newspaper teams can bring local businesses creative ideas that engage local residents when delivered through our member’s print and digital reach and frequency programs, and by driving awareness and results like no other media.
On the business front:
So now is a good time for all of us to show a united front of support for our local businesses. Just as news organizations are doing everything we can to bring you up-to-date news and information, helping to keep Floridians informed and safe through this health crisis, we also feel just as passionate about supporting our local Florida business communities.
When was the last time you saw the Amazon name on a local Little League uniform? Never.
Florida newspapers and their local readers have been there for local businesses through thick and thin, and we are there for them now.
These ideas include:
Also, while visiting the websites of your favorite local businesses, please notice that many are offering discounts or telling their customers how they can assist. Many businesses are getting creative and changing their commercial models already to offer services remotely or shipping their merchandise to their customers.
Our 162 newspaper members are proud to be essential business partners for the State of Florida.
Our wish — like yours — is that we can return to a somewhat more normal life soon.
Until then, if you’re a business owner, let your local daily newspaper or weekly news source help you get your message out and the cash flow moving in the right direction. If you’re a loyal reader, let’s support your local businesses in any way we can right now!
Be well. Be safe.
Jim Fogler is the President and CEO of the Florida Press Association and Intersect Media Solutions.