Keyword: paywall
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Lessons on paywalls from a small local newspaper

In 2017, the Shawnee Mission Post in Kansas launched its paywall. Two years later, the small paper with only three full-time employees has 2,650 subscribers paying $5.95 a month. How are they making it work? more

White Paper: How intelligent paywalls maximize total digital revenue

In a white paper, Mather Economics offers a sample analysis of two news media companies' digital audience and advertising revenue — to measure the potential return from employing an intelligent Paywall™ in place of a standard paywall.  more
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