Keyword: Second Street
17 results total, viewing 1 - 17

How to Use Promotions to Drive Leads for Advertisers

During this week's webinar on driving leads for advertisers, Second Street's Julie Foley told participants to get comfortable with selling results not reach. They don’t need you to talk to them about the special section that is dropping next week. They need results. They need leads. They don’t care about your next special section. more

Creating Must-Read Emails for Your Newspaper

August 12 webinar: Newspapers know email is vital to their consumer revenue strategy. But creating email newsletters that deliver meaningful results is hard. Learn strategies and tactics to create a newsletter that works — one that proves the value of a paid news product to both new and existing customers. Learn more and register more

Newsletters that generate revenue: Strategies and tactics

Newspapers know email is vital to their consumer revenue strategy. But creating email newsletters that deliver meaningful results is hard. Learn strategies and tactics to create a newsletter that works — one that proves the value of a paid news product to both new and existing customers. more

Uncovering leads for your advertisers with successful promotions campaigns

Using promotions to uncover leads for advertisers is just the beginning.  We'll show you how to craft the right campaign and registration form to uncover leads.  Then learn all you need to know to get those leads to your advertisers and set them up for success. more

Take a unique program to your top advertisers ... and grow your relationship!

Stop going back to the same advertisers with the same renewal!  We'll show you how to bring a unique program to your top advertisers that allows you to grow the relationship — not just move dollars around. more

How to Use Promotions to Drive Leads for Advertisers

August 5 webinar: Using promotions to uncover leads for advertisers is just the beginning. We'll show you how to craft the right campaign and registration form to uncover leads. Then learn all you need to know to get those leads to your advertisers and set them up for success. Learn more and register more

Second Street to open 7th Annual Summit to all — free

Second Street, an audience engagement software platform used by more than 4,000 media companies, is moving its 7th annual Summit from a two-day conference to a free, month-long virtual series starting June 2. more

34 Advertisers You Need to Call Right NOW!

Sure, the economy is “shut down,” but … Second Street is encountering a surprising number of advertisers that are in growth mode now — because they know they will be well-positioned to take greater market share when this crisis is at last over. more

34 Advertisers You Can Call on NOW!

April 21 webinar: In this webinar, Julie Foley and Liz Crider Huff of Second Street will take a look at 34 advertisers primed for promotions. They’ll lay out ideas for advertisers you need to be talking with right now — whether their business is thriving in this new economic situation or they’re in desperate need of leads. Learn more and register more

COVID-19 + Email: How companies support their community

In light of COVID-19, people are overwhelmed with news of the virus — both globally and locally. As media companies, you have a vital role to provide information, updates and distractions to your audience. While people are saturated with news from so many sources, email is critical as it’s the only message you can guarantee your audience will receive. Check out these  email tips around COVID-19 from Second Street. more

Why promotions are critical right now

As the economy wrestles with the effects of COVID-19, advertisers pull their spending and local media companies struggle to know where to focus their marketing efforts. But the response shouldn’t be to pull spending; it should be to divert it. Money is on the move. more

Promotions to Run Now and Who Should Run Them

Special thanks to Julie Foley and Liz Crider Huff of Second Street. Access materials more

Keep your audience engaged and educated with promotions that drive revenue

During this webinar, Julie Foley and Liz Crider Huff, directors of affiliate success with Second Street, will be discussing which promotions to run to keep your audiences interested and educated. Plus, they'll give you tips on which businesses to pitch these ideas to, so both you and your advertisers can continue to drive revenue. more

Promotions to Run Now ... and Who Should Sponsor Them

March 26 webinar: Julie Foley and Liz Crider Huff of Second Street will be discussing which promotions to run to keep your audiences interested and educated. Plus, they'll give you tips on which businesses to pitch these ideas to, so both you and your advertisers can continue to drive revenue. Learn more and register more

Your advertisers need urgent help during the coronavirus crisis; here's what you can do

Local businesses have specific marketing needs in times of crisis. History shows that some excel when they employ the right marketing tactics during a downturn. Join us for this webinar to learn how your newspaper can help local advertisers as they struggle with declining sales and customer distractions. more

Crisis: Marketing: What Local Advertisers Need Right Now ... and How to Help Them

March 24: Local businesses have specific marketing needs in times of crisis. History shows that some excel when they employ the right marketing tactics during a downturn. Join us for this webinar to learn how your newspaper can help local advertisers as they struggle with declining sales and customer distractions. more

What Local Advertisers Need Right Now ... and How to Help Them

Special thanks to Borrell Associates and Second Street for sharing their expertise with members of America's Newspapers! View takeaways more
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