Keyword: Borrell Associates
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With circulars at a tipping point, how will newspapers support local journalism?

America's Newspapers' Dean Ridings joined Borrell Associates this week for a podcast discussion about how the industry will generate enough funds to sustain its biggest competitive advantage: well-staff newsrooms. Listen to the podcast. more

Why promotions are critical right now

As the economy wrestles with the effects of COVID-19, advertisers pull their spending and local media companies struggle to know where to focus their marketing efforts. But the response shouldn’t be to pull spending; it should be to divert it. Money is on the move. more

Your advertisers need urgent help during the coronavirus crisis; here's what you can do

Local businesses have specific marketing needs in times of crisis. History shows that some excel when they employ the right marketing tactics during a downturn. Join us for this webinar to learn how your newspaper can help local advertisers as they struggle with declining sales and customer distractions. more

Crisis: Marketing: What Local Advertisers Need Right Now ... and How to Help Them

March 24: Local businesses have specific marketing needs in times of crisis. History shows that some excel when they employ the right marketing tactics during a downturn. Join us for this webinar to learn how your newspaper can help local advertisers as they struggle with declining sales and customer distractions. more

What Local Advertisers Need Right Now ... and How to Help Them

Special thanks to Borrell Associates and Second Street for sharing their expertise with members of America's Newspapers! View takeaways more
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